Our Technology.​

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At Zeno Quantum, technology is a fundamental pillar of our approach, enabling us to provide personalised, data-driven solutions. We use predictive analytics tools that allow students to make hypotheses about their professional future. This empowers them to explore professions where their professional DNA aligns best, helping them make more informed decisions about their careers.

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One of our key technologies is pattern comparison, which analyzes each student's professional DNA and compares it with over 1,300 professions. This includes not only the most in-demand professions today, but also those projected to grow in the future, as well as areas with the most employment opportunities. Additionally, we compare the student's profile with others who have a similar DNA, offering real-life examples of successful career paths followed by individuals with similar characteristics and skills.

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All of this technology is enhanced by artificial intelligence (AI), which collects, analyzes, and continuously improves the data. AI not only optimises the recommendations that MeOrienta provides to students but also adjusts predictions based on new data and emerging patterns, ensuring that the guidance provided is always as accurate and up-to-date as possible.

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Research, Science, and Technology Applied to Marketing

At Zeno Quantum, we apply the same advanced techniques of predictive analysis and pattern comparison used in academic and career guidance to the marketing sector, with a particular focus on the education industry. Our methodology, grounded in research, science, and technology, finds parallels between two essential processes: academic guidance, which helps students decide on their professional future, and marketing strategies that enable schools and businesses to define and connect with their audience.

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Just as a student needs to understand their professional DNA to make informed decisions about their academic and professional future, a school principal or business leader needs to know what personality they wish to project for their institution and how this aligns with the characteristics and expectations of their clients — in this case, parents and families.

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Using data analysis tools and predictive technology, we help schools and businesses identify their organisational personality and diagnose how it connects with the needs, values, and preferences of parents. In this way, we facilitate strategic decision-making that not only improves communication but also better aligns educational offerings with market expectations.

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This approach mirrors how we guide students: we use advanced technology to analyze patterns, predict outcomes, and offer personalised solutions. With the same methodology, in educational marketing, we assist institutions in refining their proposition so that they can find the best way to connect with their target audience, ensuring that parents choose the school or business that best aligns with their vision and values.

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By applying artificial intelligence (AI), we continuously optimise and improve these processes to ensure that decisions, both in education and marketing, become more accurate and tailored to the needs and characteristics of each individual and group.