EnigmaticPeople​

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Enigmarketing is our brand for the marketing sector, which was created with the tool EnigmaticPeople.

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EnigmaticPeople is a Blended programme that combines technology and people. It contains an advanced platform designed to help schools and businesses understand and manage the perception of their brand personality from the perspective of their audiences. Through analysis tools and advanced methodologies, it allows you to transform the way you manage the personality of your educational or corporate brand and how you interact with parents, students, and employees. This technology is complemented by experts who help managers interpret the data correctly and make brand personality decisions for attracting new clients.

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It features various modules:

With the 360º module, they can perform a 360º assessment of the school/business personality, involving all key stakeholders such as managers, employees, and clients. For the education sector, this also includes teachers, students, and parents. Through a self-assessment and tracking system, they obtain detailed data on how the brand personality of their school is perceived.

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In the km0 phase, an expert helps the managers correctly interpret the data obtained in the 360º assessment. They help define their personalities, highlight their unique selling point, and set brand personality and client acquisition strategies for the short and medium term. This expert uses the modules of Differentials, unique selling point, and SWOT (DAFO) that we detail below, to carry out this advisory and training work.

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The Differentials module provides a clear view of how the school or business is perceived by each audience, allowing them to compare these perceptions and adjust their strategy to improve relationships with clients or parents and other key groups. At the same time, it can identify the aspects that differentiate them and those that could be improved.

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In the unique selling point module, EnigmaticPeople uses artificial intelligence to identify the most prominent personality of the school or business, based on the feedback from the 360º assessment.

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Additionally, the SWOT (DAFO) module offers an in-depth analysis of the feedback and evaluations, providing clear insights to improve the perception of your brand, with a focus on improving facilities, methodologies, and communication within your school or business.

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The Web Personality module allows you to compare the personality projected by your school or business through its website, making it easier to decide how to align messages with the desired personality.

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In the Web Narrative module, you can create texts aligned with your brand personality, tailored to your target audience, and make adjustments based on the comparison results.

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If you want to improve communication with your clients, parents, or students, the Insights module enables you to generate blog content according to the personality of your school or business.

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The Corporate Narrative module makes it easier to create aligned messages to share with the team.

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Lastly, in Storytelling, you can design unique experiences for client or parent visits, even for open days, creating an engaging narrative that reflects the identity of your school.

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EnigmaticPeople is a comprehensive tool for managing brand personality in an effective and strategic way, helping businesses and schools to better understand their identity and build deeper relationships with their audiences.

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For more information, visit www.enigmarketing.tech.